Welcome to Safe Drive 2016
Safe Drive Stay Alive celebrates its 11th year in 2016 and has welcomed over 300,000 visitors since its first performances in 2006. Safe Drive Stay Alive has become a firm fixture in the education calendar and is now so popular with schools and colleges throughout Thames Valley and Hampshire that this year we have added 3 extra dates and an extra venue to accommodate the demand for seats.
Last year in Thames Valley and Hampshire an average of 4 young people per week were killed or seriously injured. Young drivers are much more likely to be involved in a crash on the roads, often due to inexperience and a lack of knowledge of the risks. Around 1 in 4 deaths on the road is aged 17-24.
Safe Drive Stay Alive is produced by a road safety partnership including Thames Valley and Hampshire Police, local councils and emergency services. Each partner has been working for years to reduce the number of people dying on the roads.
Through a combination of roads policing, road safety education, engineering measures and speed enforcement, Thames Valley and Hampshire areas have seen total road casualties fall to a record low of 1,713 in 2013, the lowest figure since records began in 1926. Although some of this can be attributed to a drop in road traffic during the recession, still a disproportionate number of deaths remain young, inexperienced drivers and sometimes they don't help themselves.
The Safe Drive Stay Alive campaign will reach new and pre-drivers in an emotive and hard-hitting way, influencing behaviour and attitude on the roads