Welcome to Safe Drive
Last year 1,204 people aged 16-19 were injured on roads in Thames Valley and Hampshire and an average of 4 young people per week were killed or seriously injured. Young drivers are much more likely to be involved in a crash on the roads, often due to inexperience and a lack of knowledge of the risks. Around 1 in 4 deaths on the road is aged 17-24.
Safe Drive Stay Alive is produced by a road safety partnership including Thames Valley Police, local councils, Thames Valley 's emergency services. Each partner has been working for years to reduce the number of people dying on the roads.
Through a combination of roads policing, road safety education, engineering measures and speed enforcement, Thames Valley and Hampshire areas have seen road casualties who were killed or seriously injured fall from nearly 3,000 in 2000 to 1,713 in 2013. However, a disproportionate number of these remain young inexperienced drivers, and sometimes they don't help themselves.
The Safe Drive Stay Alive campaign will reach new and pre-drivers in an emotive and hard-hitting way, influencing behaviour and attitude on the roads