Last year over 900 people aged 16-19 were injured on Thames Valley roads and an average of 3 young people per week were killed or seriously injured. Young drivers are much more likely to be involved in a crash on the roads, often due to inexperience and a lack of knowledge of the risks. Around 1 in 4 deaths on the road is aged 17-24.

Safe Drive Stay Alive is produced by a road safety partnership including Thames Valley Police, local councils, Thames Valley 's emergency services, and Thames Valley Safer Roads Partnership. Each partner has been working for years to reduce the number of people dying on the roads. To find out more about the role the emergency services play visit the 'crash' page

Through a combination of roads policing, road safety education, engineering measures and speed enforcement, Thames Valley has seen road casualties who were killed or seriously injured fall from 1,641 in 2000 to 940 in 2010. However, a disproportionate number of these remain young inexperienced drivers, and sometimes they don't help themselves: this summer Thames Valley Police caught 69 drivers under the age of 25 for drink driving!

The Safe Drive Stay Alive campaign will reach new and pre-drivers in an emotive and hard-hitting way, influencing behavior and attitude on the roads.