Young drivers are much more likely to be involved in a crash on the roads, often due to inexperience and a lack of knowledge of the risks. Around 1 in 4 deaths on the road are drivers aged 17-24.
Safe Drive Stay Alive is produced by a road safety partnership including Thames Valley & Hampshire Police forces, local councils, and emergency services. Each partner has been working for years to reduce the number of people dying on the roads and by the end of this year we will have welcomed over 291,000 young people through the doors of a Safe Drive presentation. The good news is that since 2004 the number of under 25’s killed in car crashes has fallen by nearly three quarters, but there is still more to do.
Through a combination of roads policing, road safety education, engineering measures and speed enforcement, Thames Valley and Hampshire areas have seen road casualties who were killed or seriously injured fall to an all time low by the end of 2013. However, a disproportionate number of these remain young, inexperienced drivers and sometimes they don’t help themselves.
The Safe Drive Stay Alive campaign will reach new and pre-drivers in an emotive and hard-hitting way, influencing behavior and attitude on the roads.